“I was originally dubious ... however I used my first Rocket Email to promote our $7.90 per head Christmas party catering deal to our database. I’m embarrassed to say we had to stop taking orders by November 27th.
By not anticipating the response we missed out on about $46,000 worth of work we could have easily handled with more notice. Ironically the Rocket Email for that month only cost me a fraction of the potential return.
Oh well... there’s always next year”
Ian Cook. I Cook Catering Pty Ltd
Mick Hone eNewsletter
